2011 Buick Regal Earns IIHS TOP SAFETY PICK

Highest possible ratings achieved in all Insurance Institute safety tests

DETROIT – The 2011 Buick Regal received the highest-possible ratings of “Good” in front, side, rear and rollover crash protection tests by the Insurance Institute for Highway Safety, which recognized Regal as a 2010 Top Safety Pick.

“A vehicle that earns the TOP SAFETY PICK award is recognized for achieving the best performance in the Institute’s battery of tough crash test evaluations,” said IIHS president Adrian Lund. “Only vehicles with the highest rating of ‘good’ across the board, and electronic stability control for helping drivers to avoid crashes can claim this honor.”


The 2011 Buick Regal provides consumers great driving performance and a number of standard features which exemplify Buick’s commitment to continuous safety – before, during and after a crash.  Regal’s sculpted, flowing design and responsive performance may be the top reasons for purchase, but the vehicle’s safety systems provide a level of confidence consumers have come to expect from their vehicle.  Regal’s standard safety features include the StabiliTrak electronic stability control and full-function traction control, dual-stage frontal air bags, side-curtain air bags, driver and front passenger safety belt pretensioners and load limiters, pedal-release system and the safety and security of OnStar.


“The Buick Regal is not only catching the attention of consumers with its design and responsive driving performance but also by being a leader in its class for safety,” said John Schwegman, vice president of Buick Marketing.  “The IIHS Top Safety Pick Award acknowledges our commitment to offering our customers great safety systems that enhance their driving experience.”

Read More:  http://media.gm.com/content/media/us/en/news/news_detail.brand_buick.html/content/Pages/news/us/en/2010/Aug/0830_regal

Buick Dealers

Buick, after years of struggle, shows signs of turnaround

NEW YORK -- While the focus at General Motors Co. in the past several months has been on the change to new marketing chief Joel Ewanick, on reshaping Chevrolet and Cadillac and on the automaker's impending initial public offering, very quietly the Buick brand has become a driving force for the company.

A new design and a marketing shift targeting a younger audience have helped U.S. sales of Buick's Enclave, Regal and LaCrosse skyrocket since last year -- and even more so in China, where it is the No. 1 brand.

To steal a line from the classic Oldsmobile campaign, this is not your (grand)father's car any more.

That campaign didn't increase sales of Oldsmobiles that much, and it remains to be seen whether the Buick surge can be sustained. But Ewanick is confident that the brand is back.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20100816/OEM/100819896/1259#ixzz0xYVE2fsN

Buick Chicago

Driving impressions: Buick Regal

Who would ever have thought that a relatively compact, German-built, four-cylinder-only sedan would be sold through Buick dealers? Well, if you're old enough to remember the Opel Kadett from the early 1970s—or if you actually remember the Kadett existed at all—then you qualify. Otherwise, the new Regal might come as something of a surprise.

The 2011 Buick Regal marks a dramatic change from the Regals of yore. Aside from the legendary Grand Nationals, Regals were known for their tufted velour interiors, floaty suspensions, and long hoods. The new car redefines the moniker.


The brand new Buick Regal is the latest European import to wear a domestic badge. Despite the Buick badge it’s an Opel Insignia from General Motor’s German subsidiary, designed to compete with European mainstays like the Ford Mondeo and Volkswagen Passat. Once destined to take the place of the Saturn Aura, the Regal should meet a happier fate as part of the renascent Buick lineup. After the first year of production the Regal will be built in Canada.

Buick hopes the new Regal will help transform its customer base from the AARP crowd to the SCCA fan base. To that end, the Regal is not a Honda Accord fighter but something closer to an Acura TSX, Audi A4, or Volvo S60. Available only as a sedan for now, the Regal starts at around $26,500. Typically equipped versions will go for close to $29,000.

Read More:  http://blogs.consumerreports.org/cars/2010/08/driving-impressions-buick-regal.html

Illinois Buick

GM Confirms New Dealer Network

Structured to provide best retail experience and create positive, lasting customer relationships

DETROIT – General Motors today announced that it has concluded the dealer arbitration process and that effective Nov. 1, it will have a network of about 4,500 U.S. dealerships to sell and service customers for Chevrolet, Buick, GMC and Cadillac vehicles.
The company also reported that many of these dealerships are participating in a major facilities upgrade program, with more than 300 updates already completed and about 1,000 projects scheduled through the end of 2010.
“Our dealers are the face of GM to our customers and valued members of the communities where they do business across America,” said Mark Reuss, president, GM North America. “We’re confident our dealer network will be the best in the business. It will be the right size with the right dealers to give our customers great service during and after the purchase.
“A strong, profitable dealer network selling and servicing the world’s best cars and trucks is a genuine market advantage,” Reuss said.
Although GM’s new dealer network is about 25 percent smaller than in early 2009, it remains the nation’s largest. This gives existing and potential GM customers more choice and convenience when it comes to where to buy a car and have it serviced.

Read More: http://media.gm.com/content/media/us/en/news/news_detail.brand_buick.html/content/Pages/news/us/en/2010/Aug/0805_dealer_bg

Chicago Buick Dealers

Buick Retail Sales Doubled in July, Driven by LaCrosse, Regal Demand

Total Buick sales up 60 percent 2010 calendar year to date

Detroit – Buick posted a 137-percent total sales increase in July compared to the same month last year. This includes a 104-percent increase in retail sales, driven by customer demand for the LaCrosse and the all-new Regal.

Following the introductions of the LaCrosse last summer and Regal this summer, Buick retail sales have climbed 41 percent for 2010 calendar year to date, with July the best retail sales month of the year.

“The LaCrosse and Regal continue to contribute heavily to our sales momentum,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service, “Both represent the modern, world-class cars coming from Buick. The Enclave crossover, introduced in 2007, also continues to add to our division’s strong retail sales gains.”

LaCrosse total sales increased four-fold in July, and retail sales almost tripled, compared to July 2009. Calendar year to date, LaCrosse total sales are up 228 percent compared to 2009.

The redesigned LaCrosse has garnered several awards since its introduction last summer, including being named MotorWeek’s Drivers’ Choice Award for “Best Luxury Sedan,” and a 2010 Top Safety Pick by the Institute for Highway Safety. To help meet keep consumer demand for LaCrosse, a third shift was added to the Fairfax Assembly facility in Kansas City, Kan.

The all-new 2011 Regal began arriving in dealerships in late May. Consumer demand for Regal has been encouraging, and the Regal is expected to be one of the brand’s highest-volume sellers as it reaches dealerships in higher numbers.

Buick Dealers Chicago

Buick Introduces the Second Television Commercial for the 2011 Regal

Buick is introducing the second in a series of several television commercials as part of its advertising campaign for the 2011 Regal. The campaign launching throughout July uses both unconventional and traditional outlets to introduce Regal to a new consumer audience.

“The first of the Regal television commercials will allow consumers to discover the all-new Regal sport sedan,” said Craig Bierley, Buick advertising director. “The subsequent television spots and the advertising campaign will present the Regal in a range of media that will allow consumers the ability to draw their own conclusions on the vehicle.”

About Buick
Buick is a modern brand with premium, high-quality vehicles characterized by sculpted designs, luxurious interiors with personal technologies, and responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning vehicles, including the Enclave crossover, LaCrosse sedan and Regal sport sedan. A new compact sedan and small crossover will join the portfolio in the next few years. Buick’s sales continue to increase in North America, and it remains a best-selling brand in China, with continuing record growth. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at facebook.com/buick.

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