Buick is introducing the second in a series of several television commercials as part of its advertising campaign for the 2011 Regal. The campaign launching throughout July uses both unconventional and traditional outlets to introduce Regal to a new consumer audience. “The first of the Regal television commercials will allow consumers to discover the all-new Regal sport sedan,” said Craig Bierley, Buick advertising director. “The subsequent television spots and the advertising campaign will present the Regal in a range of media that will allow consumers the ability to draw their own conclusions on the vehicle.”
About Buick
Buick is a modern brand with premium, high-quality vehicles characterized by sculpted designs, luxurious interiors with personal technologies, and responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning vehicles, including the Enclave crossover, LaCrosse sedan and Regal sport sedan. A new compact sedan and small crossover will join the portfolio in the next few years. Buick’s sales continue to increase in North America, and it remains a best-selling brand in China, with continuing record growth. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at facebook.com/buick.
